Introduction
I am an internet marketing
consultant who has recently been hired by Marlow Inc, to move the small
business into the future of marketing with the introduction of video marketing.
Video marketing can be as simple as a thirty second advertisement or as complicated
as giving virtual tours. With the use of websites like Youtube a small company
like Marlow Inc. can get their product out to a wide audience while keeping
marketing costs modest.
Overview of the problem
The main problem is that Marlow
Inc is a small business that has built a local reputation in their community
and is now ready to bring their product or products to a much wider audience.
Being a small company and only having experience with the local community
Marlow Inc. needed a consultant such as me to step in and bring their marketing
into the video age.
Description of implementing tool
to solve problem
The solution I have for Marlow Inc
is to start off with video advertising with a simple service called Animoto. “Animoto’s
Cinematic AI employs the same sophisticated post-production skills used in
television and film to put professional video at your fingertips. If you have
images you’re minutes away from having a stunning video to showcase your
products, service, company or event”.
Summary
With the help of Animoto and
advertising on web sites Marlow Inc will be able to reach a wider audience and
have the potential of growth like never before. By implementing video
advertising across the web we can save money and get noticed as we grow and
become more profitable.
Conclusion:
This is my unit 6 project discussing one tool we have
discussed so far in the class and presenting my findings to a fictional
corporation. Marlow Inc. has asked me to introduce the new company to the world
of video marketing so that they can reach a wider audience of potential
customers.
No comments:
Post a Comment